How You Can Dominate The Whole First Page of Google

Protected by Copyscape Unique Content Check
Published: 03rd April 2015
Views: N/A

Your online reputation could impact mostly every aspect of the digital marketing program from the conversion rate on pages up to the click-through rate for paid search. Controlling conversation around the brand would be critical to upholding and improving reputation.

In the long run, monitoring social activity plus proactively combating sources for negative sentiment while making an engagement of the positive would be a core strategy.

While long term strategies would be great, board members plus C-suite executives would not be known for their patience, notably when it would come to the online perception of the brand.

So what may savvy digital marketers carry out in the short term? They should dominate the whole first page of Google for brand related search queries.

Making a dominance of the first page of Google would need an understanding of the different data types Google would show and how to take advantage. Let us look at how you are able to monopolize all the brand real estate on the initial page of Google.

Paid Search

While it may appear obvious to acquire brand terms in paid search to acquire more real estate, a lot of additional tactics are in place to maximize the space. The following would be ad extensions in Google increasing the depth of brand listing.

1) Location extensions

2) Call extensions

3) Offer extensions

4) Sitelinks extensions

5) Product extensions

6) Social extensions

7) Dynamic search ad extensions

8) App extensions

Keep in mind that you may put together multiple extensions to take up most of the premium ad space.

Google+

Brands that would have verified Google+ accounts could get side rail real estate for brand terms through utilizing rel=”publisher”. This would work similar to authorship but would be tied to Google+ pages compared to individual accounts. The result would be a very big piece of real estate which would include your follower count plus a link with image to the latest post.

Google Images

Optimizing key images on the site including the logos would be another good way to take up potential search engine results page (SERP) real estate. Image search has the potential to bring in more incremental visits than you would think.

So that you can optimize your logo for your brand term, make sure you put in the brand in the image file name, URL where the image is hosted, alt attribute plus title of the image.

YouTube Plus Other Video

In an effort for Google to continuously promote their own properties, YouTube videos are becoming more prevalent for many various queries, which would include brand terms.

Having branded YouTube videos would be a good way to own brand terms. So that you could take advantage, you need to have at least a single video posted on YouTube. Ideally you would have a branded channel but this would not be necessary.

In order to rank higher for the brand, make sure that the brand would be included in the YouTube username, the name of the video plus the meta tags of the video. There would be a lot more advanced tactics needed to rank YouTube videos for Google SERPs, but for brand terms the above should serve enough.

Should you require an extra boost, try to put in comments and votes on your video.

Embedding videos on other sites, plus Google+ 1’s for the video would also aid you.

Lastly, if you have a branded YouTube channel, link to it from the site in the footer.

Google+ Local

Local would show you another good opportunity to take the place of brand real estate. Make sure you would have a verified business listing, plus the feed is optimized.

Should you have a lot of locations, it would be significant to have Google+ location pages link to the corresponding local landing page on the site. This is going to result in Google merging the SEO landing page, plus the Google+ local page for the SERPs.

Even if you do not have multiple locations, you may still take up right rail real estate.

Google Shopping Ads – PLAs

Product listing ads came on the scene late in Q4 of the past year, generating impressive results thus far due to low CPCs plus competition.

PLAs would be another good way to take up brand real estate for an ecommerce business that would sell its own branded merchandise. While the ad type would rarely come up in the SERPs for brand terms at the moment, it would be extremely likely it will in the future.

News

Regularly syndicating press releases would put up the brand real estate if universal news results will show up. While you may not directly control if the listings show up in the SERPs, having a press release calendar is going to put you in a position to take advantage if and when they do.

Organic Search

Lastly, there would be organic search. Notably you will look to reliable keyword tools such as KeywordSpy to provide you with the terms that have a high chance of landing you on the first page when you use them. Also, you will rank for the brand terms, so what could you do to add?

For the brand domain, go over to Google Webmaster Tools plus audit the current site links. While you could not specify the organic site links will show, you could choose not to serve single pages.

The hardest part of owning brand terms on the first page of Google would be acquiring other domains outside the official site to rank organically.

For social properties, increased volumes of activity will put up your rankings. Linking from the main site to the social properties with followed links will also put up the visibility of the properties on the SERPs.

Lastly, any link that you build to such properties will help in a big way. An easy way to get to this is via press releases. Place a link to one of your social accounts in the boiler plate of the release. You may also put in links from the Wikipedia page to the social profiles.

All in All

Owning brand conversation in the digital landscape would be critical to converting clients from all marketing channels.

Conclusion

Owning brand conversation in the digital landscape is critical to converting customers from all marketing channels. Dominating the first page of Google for your brand terms is the first of many steps to achieving this. In recent months, Google has made this task even easier, by reducing the number of organic results for brand terms to only 7.

Taking advantage of the above tactics will help you engage more customers, convert more customers, and build your online reputation.

Internet Marketing GURUPeter Zmijewski is a Founder of Keywordspy, get daily updates of internet marketig and read his daily blogs on intenet marketing strategies here- http://peterzmijewski.com

This article is copyright


Report this article Ask About This Article


Loading...
More to Explore